Strive Coffee Mug - 16oz
Partner
OXO
Role
Industrial Designer
Objective
The primary task here was repackaging the successful insulated mug of our sister brand, to make it distinctly OXO. This was an opportunity to solve some known issues with the prior design as well.
Result
The OXO Strive Coffee Mug. This 16oz insulated mug is taller and slimmer than its competitors. It features a press-fit lid with a sliding closure to prevent spills on the go. The soft-touch handle is wide and textured for a more confident and comfortable grip.
